About

I started in copy, moved into media buying when iOS 14 broke the old playbook, and have spent the last several years building the missing layer between performance and brand — for founders, agencies and creators who refuse to ship average work.
Today I run advertising for D2C and SaaS brands, mentor the next generation of marketers, host stages as an anchor, and publish weekly on how marketing actually works in the AI era.
“My mission is simple: help great operators win, with work I'd be proud to put my name on.”
Digital Summit 2025 · 400+ marketing directors
Regional industry awards night
Cohort of 80 founders, 3-day intensive
Recurring guest on performance & creative
Minhaj rebuilt our entire paid playbook in 6 weeks. We're spending 3x and CPA is down 40%.
He's the rare strategist who can write the ad, brief the editor and read the dashboard. Genuinely unfair leverage.
The mentorship cohort changed how I think about marketing as a craft. Worth 10x what I paid.